Two front doors, one hub
Updated August 11, 2026
August is about auditing what this site claims and making the portfolio hierarchy explicit instead of leaving it implied. Gabriellini Visuals and Phoenix Digital Growth are the two primary commercial front doors. jesseg.io is the founder hub: it establishes who I am, publishes the work, and routes people to the right property rather than rebuilding a funnel that already lives there.
The audit meant re-reading every public claim on this site against the canonical repo and the live site for each property. It corrected a stale Phoenix Digital Growth price, replaced an offer name I had already retired, and expanded a three-package summary of Gabriellini Visuals into the six packages actually published. It also removed the two places where this site implied PHC was proof for PDG restoration work.
Gabriellini Visuals leads with what parents and athletes actually buy first: an Athlete Portrait Session from $495, and Game Focus Coverage from $595 once access and sport fit are confirmed. From there it is the Athlete Story Kit at $1,195 for senior years and milestones, and a Season Story Pass at $1,650 across three approved game or date windows.
Coaches and programs start further up the ladder, at Team Media Day Core from $1,800 for up to 18 athletes or Season Media Partner from $4,500 for multi-date program coverage. Media days are part of the ladder, not the headline. Game coverage is permission-first and access-dependent, and focused coverage of one athlete is not exclusive coverage. Family, pet, and community event sessions and inquiry-led Arizona prints continue alongside the sports work.
PDG stays pointed at one offer: the Emergency Lead Response System for independent water and fire restoration companies whose growth depends on direct emergency calls. The published term is $1,500 setup plus $2,000/month on a 90-day initial term, with setup and the first month paid before kickoff.
PHC is no longer presented as a front door. It is an operating business and the evidence source for local-service mechanics - lead handling, qualification, follow-up, dispatch, review, and rebooking - and I am exploring a transition of ownership. It substantiates those mechanics only. It is not a restoration case study and does not stand behind PDG restoration outcomes.
The product lab keeps its own pace. SkillFrame (skillframe.co) runs deliberate-practice cohorts for photographers: Sprint $129, then Mastery at $29/mo, with free critiques as the way in. Revenu (revenuapp.com) is the Shopify appointment stack for merchants who sell time, from $7/mo. Hermes Plant (hermesplant.com) ships AI coding agent safety products including DestructGuard and IncidentScribe.
The Shelf stays a personal reading and watching log. It is deliberately separate from the commercial work rather than a seventh property.
Everything else - the weekly note, /now, playbooks, and x402 catalog - exists so the work has a public paper trail between newsletter sends and so agents can buy operational JSON without a sales call.
Related writing
Previous updates
- July 2026 — What I'm building this month
- May 2026 — PHC transition and SkillFrame launch
- April 2026 — PHC growth and PDG packaging
What I'm building this month
Superseded Written in July 2026 and kept as written. Gabriellini Visuals is no longer a photography spoke led by media-day work: it is one of the two primary commercial front doors, led by individual athlete portraits and focused game coverage. PHC is a proof asset for local-service mechanics rather than a front door, and a transition of its ownership is being explored. See August 2026 above.
July starts by adding Gabriellini Visuals to the jesseg.io hub-and-spoke model alongside PHC, PDG, SkillFrame, Revenu, and Hermes Plant.
On PHC, the work is routing, partner communication, and holding the 157% YoY story while restructuring how labor shows up on the calendar.
PDG is now focused on one launch offer: the Emergency Lead Response System for independent restoration shops whose direct emergency inquiries matter. PHC remains operating context for follow-up mechanics, not restoration proof.
Gabriellini Visuals is the photography spoke: Phoenix sports media-day photography, athlete portraits, family and pet sessions, community events, and inquiry-led Arizona prints.
SkillFrame (skillframe.co) is launching deliberate-practice cohorts for photographers: Sprint $129, then Mastery at $29/mo for photographers who want to keep the rubric loop going. Revenu (revenuapp.com) is the Shopify appointment stack for merchants who sell time, from $7/mo.
Hermes Plant (hermesplant.com) ships AI coding agent safety products: DestructGuard, micropayment APIs, and x402 agent commerce alongside Stripe. The hub now links the active properties with dedicated landings and a unified products index.
Everything else - the weekly note, /now, playbooks, and x402 catalog - exists so the work has a public paper trail between newsletter sends and so agents can buy operational JSON without a sales call.
PHC transition and SkillFrame launch
May was about tightening PHC operations through the partner-cleaner transition and launching SkillFrame outside the home-services world.
At that point, PDG still packaged the PHC revenue-recovery stack for the first operators outside my own business. That is now historical context, not the current restoration offer.
SkillFrame went live at skillframe.co with Sprint cohorts and free Taste critiques.
PHC growth and PDG packaging
April was about holding PHC conversion gains while documenting the systems PDG would later stop treating as the active strategy: missed-call recovery, estimate follow-up, and qualification scripts that moved PHC from 2.28% to 4.12% lead conversion.
The newsletter shifted toward operator-facing posts: what actually broke when we scaled too fast, and why recovery has to precede acquisition for many local services businesses.
Site work was minimal: mostly making sure jesseg.io could syndicate the weekly note for search without duplicating the beehiiv canonical home.