Playbooks

Repeatable operating docs for search visibility, conversion, and product positioning — written from inside the work.

• PHC system teardown — Full revenue-recovery stack breakdown for Phoenix Home Cleaning: partner dispatch, follow-up scripts, and conversion discipline.
• Hub-and-spoke organic growth system — GSC-backed SEO, AEO, and AIO operating system for jesseg.io: one canonical hub, measured spokes, answer blocks, schema, markdown mirrors, llms.txt, and IndexNow.
• AI-citation network playbook — Operational hub-and-spoke model with weekly ship checklist, satellite verification matrix, and prompt-suite template.
• PDG install order guide — Restoration lead-response install sequence: direct-inbound fit gate, missed-call capture, routing, disposition logging, owner dashboard, and channel scripts.
• Local services conversion playbook — Response SLAs, follow-up cadence, and review loops: the conversion discipline behind PHC's 4.12% lead rate.
• How to grow a cleaning business — An operator's growth playbook for cleaning businesses: follow-up before ads, outcome-based pricing, same-cleaner retention, neighborhood domination, and systems that scale past the founder.
• Speed to lead: the home-services follow-up system — The home-services follow-up system behind PHC's 2.28% to 4.12% conversion lift: speed-to-lead targets, three-question qualification, a five-touch cadence, callback-window standard, and pipeline hygiene.
• SkillFrame practice loop — 14-day deliberate-practice arc with rubric template, daily assignments, and critique prompts for photographers.
• Shopify appointments stack — Merchant fit matrix, Revenu feature map, and implementation order for appointment-based Shopify stores.
• Agent safety buyers guide — Coding agent safety product comparison with Hermes Plant x402 purchase pointers for autonomous buyers.