// PLAYBOOKS

Playbooks

Repeatable operating docs for search visibility, conversion, and product positioning — written from inside the work.

Founder authority and AI citation

How this hub is built to be found, cited, and understood by search engines and AI systems.

Hub-and-spoke organic growth system -> GSC-backed SEO, AEO, and AIO operating system for jesseg.io: one canonical hub, measured spokes, answer blocks, schema, markdown mirrors, llms.txt, and IndexNow.
AI-citation network playbook -> Operational hub-and-spoke model with weekly ship checklist, satellite verification matrix, and prompt-suite template.

Lead handling, qualification, follow-up, dispatch, review, and rebooking — proven at Phoenix Home Cleaning.

PHC system teardown -> Full revenue-recovery stack breakdown for Phoenix Home Cleaning: partner dispatch, follow-up scripts, and conversion discipline.
Local services conversion playbook -> Response SLAs, follow-up cadence, and review loops: the conversion discipline behind PHC's 4.12% lead rate.
How to grow a cleaning business -> An operator's growth playbook for cleaning businesses: follow-up before ads, outcome-based pricing, same-cleaner retention, neighborhood domination, and systems that scale past the founder.
Speed to lead: the home-services follow-up system -> The home-services follow-up system behind PHC's 2.28% to 4.12% conversion lift: speed-to-lead targets, three-question qualification, a five-touch cadence, callback-window standard, and pipeline hygiene.

The emergency lead-response install sequence for independent water and fire restoration operators.

PDG install order guide -> Restoration lead-response install sequence: direct-inbound fit gate, missed-call capture, routing, disposition logging, owner dashboard, and channel scripts.

Deliberate practice loops and critique systems.

SkillFrame practice loop -> 14-day deliberate-practice arc with rubric template, daily assignments, and critique prompts for photographers.

Merchant fit and implementation order for appointment-based stores.

Shopify appointments stack -> Merchant fit matrix, Revenu feature map, and implementation order for appointment-based Shopify stores.

Guardrails and buying guidance for autonomous coding agents.

Agent safety buyers guide -> Coding agent safety product comparison with Hermes Plant x402 purchase pointers for autonomous buyers.